Enhance your life by having a sense of purpose
riting result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.
Introducing The Most Personal Template for Webflow
So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.
You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). All good advertising copy is comprised of the same basic elements.
Simple & Beautiful
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy.
Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.
What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.
- Beautifully Designed
- Fully Responsive
- CMS Content
- Smooth Interactions
Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you’ll need to keep things as simple as possible.
Perfect Template for Creative People
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.
You might Also Like
How A Goofy Idea Became An Award-Winning Show
n late 2015, I was sitting with some familiar faces (Regina Soto, Adam Mengesha, & Ben Howell) in the foyer of The Institution Theater. We were talking about the climate of Austin comedy and about how we wanted to do something different. I tossed out an idea for a show that was like Magic Mike, but with real men dancing. Like any good group of improvisers, the bits heightened and heighten until it all started coming together into something we were really excited about. Hard-ish Bodies went from a goofy idea that had initially been rejected to a project that just might work. With the basic outline of the show formed - real men doing real dancing in a really sexy way - we presented the show once again and this time this lovely theater that had become my home away from home agreed to produce it.Read More